Getting users to build out personal image collections by way of Google Search is actually a fairly clever trick, then. In other words, Google+ is now aiming to compete with social services like Reddit, perhaps, or Pinterest. Instead of trying and failing to take on Facebook, the updated Google+ is now more interested in helping users create and participate in online communities or share groupings containing images, links and more with their circle of friends or the wider public. That makes sense not only as a way to pull up your saved items from multiple devices, but also because “collections” are one of the new focus areas within Google’s revamped social efforts on Google+.

In order to save images, you’ll also have to be logged into your Google Account. The feature will work across all major browsers on both iOS and Android, the company says. In Google’s case, however, the new feature is only being made available to mobile users for the time being, and is only rolling out to those in the U.S. Yep – the same sort of “inspirational” content that Pinterest users often collect and pin their many boards on the service. The search giant suggests you could use the feature for saving things like hairstyle examples to show your stylist, or snowman ideas to have some winter fun. Google has now rolled out a new feature on its search engine that offers users an easy way to save to save images they find to collections they can reference at a later time. Watch out, Pinterest, you’ve got new competition.

Pinterest photos